Santa Barbara Independent, February 16, 2021
…Raw Garden focuses primarily on the products themselves rather than marketing hype or shiny packaging. “Lifestyle brands are great and definitely something that’s tangible for a lot of companies,” said Al-Naser. “But when we’re talking about normalization, being able to highlight the product, the inputs, the process, and the practices that go into making that, that helps consumer confidence.”
“If you’re making medicine for little sick girls and old ladies, which is where our genesis comes from, you don’t want to be boastful or bragging about how cool your stuff is,” he explained. “We really try not to pound our chests too hard about anything. I think that detracts from the product, which should be the main focus.”
