Together We Thrive

California’s unique Mediterranean climate allows farmers to grow over 450+ different crops, and our growers in Santa Barbara County are no different. We’ve grown cut flowers, beans, berries, avocados, grapes, and now cannabis. Looking at Sonoma County’s example, we know that the wine and cannabis industry can both thrive together and complement the other.

Grape growing, wine production and cannabis cultivation have a lot in common:

  • Both are agricultural products and terroir has a lot to do with the quality, quantity and specific characteristics of the final results.
  • They each have a sensory impact on their consumers.
  • Both can command relatively high prices – at least so far – in competitive markets.
  • Those involved in the growing, processing, refining and selling of wine and weed are entrepreneurial in nature and passionate about what they do.