Santa Maria Sun, February 6, 2020
The Sun met with Rotman and Diaz, along with another owner of one of the larger cannabis farms in the Santa Ynez Valley, to talk about how they navigate these challenges and run their respective businesses. As is the case in all industries, different business owners have their own objectives as they carve out their own niches, but there are similarities. The farmers highlight the importance of relying on sound science and data when measuring nutrient levels in the soil or the plant tissue. And this ties into their larger point, that—setting aside the politically charged rhetoric and years of prohibition—cannabis is just another plant being integrated into the county’s robust agricultural industry.