Santa Ynez Valley Star, February 18, 2020

The program, “Growing Possibilities,” was organized and sponsored by the EconAlliance, a nonprofit alliance that targets industry, innovation and the workforce in northern Santa Barbara County. Kevin Walthers moderated a panel with representatives from the agriculture, growing/shipping, viticulture and cannabis industries. The panel, titled “Land Use, Water, Housing and Labor,” included John De Friel, CEO of Central Coast Agriculture. Walthers asked panelists to outline future goals. Of the cannabis industry, De Friel noted the challenge of “exiting an illegal market and moving to a legal one.”

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